Interactive Studio ‘Pops’

Sept. 1, 2015
At SVA’s MFA Visual Narrative Program, Dynamic Spaces products help create a ‘pop-up studio’ that brings student ideas to life.
New York
Designer: SVA
CHALLENGE:New York’s School of Visual Arts (SVA) Visual Narrative MFA is a low-residency program that offers a distinctive and evolutionary approach to storytelling on a graduate level. The program space transforms into a temporary studio during the intensive residency portions of the program. SVA wanted an immersive and interactive application that could adapt easily throughout the program residency and provide a visually engaging environment for the interdisciplinary students. INFLUENCE:According to Nathan Fox, Chair, MFAVisual Narrative, “We wanted to foster an environment of creativity and flexibility that supported our visual storytelling curriculum.” SOLUTION:

Students use Dynamic Spaces by Visual Magnetics’ materials in a variety of ways, including pinning artwork and other course materials to the wall-to-wall dry erase applications using magnets, writing on the dry erase materials to visually concept and brainstorm their work, and even to create stop-motion animations. The colored Dry-Erase installation and cutouts also have created a high-impact brand experience for the program. Because Dynamic Spaces’ print media can be rolled and stored in a tube, SVA felt that the system offered an ideal solution to meet the school’s unique challenges. “The cutouts allow the walls to change at any given time. And to have such a wonderful expanse of blank slate in the classroom is really inspiring. So much surface, so many possibilities,” said Fox.