Whole Trees

Grocery Store Goes Au Naturel

The Madison, Wisc.-based Festival Foods Store was looking to provide a more natural environment for its shoppers. The Madison Festival Foods Store features 12 ash columns culled from local parks due to infestation from an invasive and lethal insect. “The partnership between Madison Parks Department, WholeTrees and Festival Foods has been an excellent example of how the city can work in concert with business to benefit both the private and public sector,” said Madison Mayor Paul Soglin. “Festival Foods is graced with incredible pillars of reclaimed ash trees that needed to be removed because of Emerald Ash Borer, and in return the city received a monetary contribution for treating ash trees i