Hotel Hugo defines industrial chic. The upscale, contemporary hotel was the vision of designer and architect Marcello Pozzi and Nobutaka Ashihara, the project’s architect of record. Recently opened in SoHo, the hotel blends the neighborhood’s sophisticated atmosphere with the gritty underpinnings of New York City in a style Pozzi refers to as “a game of contrast, a juxtaposition of finishes.” Pozzi relied on seemingly minor details, like door pulls, to create Hotel Hugo’s distinct character.
When it comes to tying together a space’s look and feel, Pozzi believes hardware does a lot of the heavy lifting. Since the door pull serves as each guest’s first touch point with the hotel, Pozzi wanted to infuse the experience of opening the front door for the first time with emotional resonance.
“Hardware gives character to a space, even more so than other design elements,” said Pozzi. “It’s both visual and interactive, creating character through sight and touch.” All of the handrails, door pulls, handles, decorative lights and even trim around mirrors are thoughtfully chosen—critical in communicating Hotel Hugo’s identity.
Because he used ASSA ABLOY’s Rockwood door pulls for prior projects, the high-end hand-stitched leather offset pulls instantly came to Pozzi’s mind when he was looking for hardware that did its job with enough style to also serve as a critical design element. Pozzi chose pulls with thick 1.5-in. soft leather grips to elicit a stronger, conscious reaction from guests as they enter. The 6-ft. Rockwood pulls are a perfect fit with Hotel Hugo’s soaring 12-ft. wood doors. For design consistency, Pozzi used a variety of Rockwood architectural door pulls in other parts of the hotel including entry, restaurant, and doors in public areas such as the meeting room and business center. For the restaurant doors, Pozzi used two pull sizes: a 72-in. pull for most doors and a 30-in. version for the private dining area in the back. Rockwood offers an optional mid-post which provides added support and visual detail for long door pulls. Pozzi chose rounded end pulls, which makes the entrances to the restaurant and private dining area look more luxurious. Hotel Hugo features a wood storefront, with modern proportions and detail. After the custom-built 12-ft. wood storefront doors there are secondary glass doors—another example of traditional juxtaposed with contemporary—all tied together with the elegant door pulls. Pozzi gave additional exposure to the hardware by using accent lights, making the hardware stand out against both the wood and the glass doors.