Creating a Culture of Performance

“Culture isn’t what you say; it’s about what you do... We believe that our dedication to high involvement culture and a loving, high performing workforce sets us apart.” This is the message the people at the New Belgium Brewing Co. want you to know about them and the way they foster a productive and engaged workforce.

The goal of creating a culture that is true to New Belgium’s mission is what made Kalwall translucent sandwich panels such a prominent feature of the company’s brewery.

The panels are used in the clerestory of the brewery’s Liquid Center tasting room and Brew House, as well as for the monitors inside the brewery’s production area. The look is striking and in line with New Belgium’s philosophy of creating a welcoming workplace.

By introducing diffuse natural daylight into a commercial setting, the space not only becomes more energy-efficient, but also more productive. The result? A sustainable facility with a local flavor and a sleek, industrial-style design twist that is representative of both New Belgium and Asheville’s River Arts district.